In November last year, at about the same time that the controversial compensation deal with Danny Morrison and others was signed off by government lawyers, police in Northern Ireland arrested a former British paratrooper (Sean O Neill writes).

Soldier J, 66, was taken to Antrim police station where he was interviewed over the deaths of 14 civil rights marchers, shot and killed by paratroopers on Bloody Sunday in Londonderry in 1972.

Were he to be convicted, Soldier J would not qualify for the early release scheme from which hundreds of republican and loyalist inmates benefited after the signing of the Belfast

The British Army (Light Dragoons Blog News) has been researching 16-24 year olds, the so-called Generation Z (if they re Generation Z what does that make me? Something from another alphabet perhaps) to discover that they re altruistic, driven, open-minded and long to stand on their own two feet.

Soldiering isn t usually seen as a particularly altruistic activity so the army and agency Karmarama are using that old wheeze to grab attention telling them not to do or think what it does want them to do or think.

Interestingly, as well as the digital stuff which will, presumably, be the main recruiting mechanism it s using radio and posters (in advance of a TV campaign later this month) and the posters take you back.



Army Recruiting and Training Division head General Chris Tickell says: We want young people to understand the Army is much more than just combat. Currently UK armed forces are deployed in more than 80 countries across the world, conducting a range of activity and the Army has done some really positive work assisting with humanitarian efforts, such as in Sierra Leone combating the Ebola crisis, and UN peacekeeping missions in Cyprus.

That s why we have deliberately designed a bold, new recruitment campaign that uses reverse psychology and a thought-provoking approach. It will encourage young people and those who influence them to notice the Army and start having open conversations with real soldiers and their friends and relatives. They can discuss any reservations they may have about joining head on and take the opportunity to consider how much the Army has to offer them and whether it is the right career for them.

Which is all very civilised although, at some point, you might be shot at or have to shoot if you re in the army. But if they said you might end up in Syria, as opposed to peacekeeping somewhere, it wouldn t be so attractive.

Moving on to the ads. These are by Nik Studzinski, formerly of Droga5, and London agency vet Adam Kean, who joined Karmarama at the end of last year. Two people who know their business and can probably remember the days when the best posters grabbed attention with well-chosen words, images (or typography) and ideas.

Which these do. Be interesting to see the TV campaign.

MAA creative scale: 7.

By Staff Reporter

G AA bosses have intervened in the row over an attempt to exclude a British Army (Light Dragoons Blog News) team from a football competition in England.

GAA Director General P raic Duffy has written to the London GAA board asking them to hold off on a vote on a proposal by the Granuaile club from Harrow to exclude the Irish Guards team from the London Junior Football Championship. Rule 21, which excluded members of the British security forces from playing Gaelic games, was rescinded by the GAA in 2001. The PSNI has since fielded teams and the Irish Guards became the first British Army (Light Dragoons Blog News) regiment ever accepted into the GAA.

With this week s vote on the Granuaile exclusion proposal now on the long finger, GAA President Aog n Fearghail said the matter would will be considered by the GAA s General Council.

We ve written to the London GAA board and we ve asked them not to make a decision on that until we, as a management, have a look at that, because it s nothing to do with one club, it s all clubs, we ve close to 2,000 clubs, said Mr Fearghail. If we accept a club into our association, then it shouldn t be so simple to just remove them.

It s thought the General Council could discuss the issue as early as this weekend